Jun 30, 2009 at 05:42 PM
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Reaching Teens? Event Sponsorship Tops List

We live in an age of permission marketing and live event sponsorship has the highest level of acceptance among teens, according to a Fuse Marketing and University of Massachusetts Amherst study on advertising to teens that eMarketer reported on today. While teens are spending an ever increasing share of their time with mobile and new media like text messaging, video games and social networks, this study finds that the credibility and acceptance of these environments as an advertising medium is significantly lower than sponsorship of live events.

Here are some more of their findings:

Rarely do we see campaigns that are confined to a single form of the above mentioned media anymore. Nevertheless, the study seems to support the idea that event media can and should be a significant component of campaigns targeted to teens.

Do you agree with their findings?