Real Madrid Amends Logo For Marketing Partnership
One of the world's most famous soccer clubs has gone so far as to alter its own logo in some regions, in an apparent effort to win over sponsors and fans in the UAE. At a ceremony last week to announce the launch of its sponsorship deal with the National Bank of Abu Dhabi, the club's iconic logo is missing the cross on its royal crown. "Their logo will remain the same in Europe, but with a huge commercial drive about to get underway in the United Arab Emirates the Spanish club believed it would be better to not offend the Muslim beliefs of the UAE," writes ProSoccerTalk.