Jan 11, 2011 at 02:41 PM
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Report: Disney, Mastercard Ink Massive EMEA Partnership

Yahoo! France is reporting that The Walt Disney Company, Euro Disney Associated and MasterCard have agreed to a major sponsorship deal that will run through 2017 and cover Europe, the Middle East, Africa, Russia and the CEI (Community of the Independent States). The agreement will make MasterCard the official payment services partner of The Walt Disney Company, for these regions, and will provide the credit card company with benefits across Disney's motion pictures business, more than 100 Disney Stores across the region and at Disneyland Paris.

"The unique enchantement of Disney does not have price", declared Javier Perez, President of MasterCard Europe. "To come together with such a valued partner for the benefit of our cardholders is true marketing magic."

"As companies, we share a commitment to service, technological innovation, and magical experiences for our Guests," Philippe Gas, CEO Euro Disney Associ├ęs S.C.A. said. "Disneyland Paris creates live family entertainment and Disney memories that last a lifetime and we look forward to finding additional ways to do the same for more than 500 million MasterCard and Maestro cardholders across the region."

The partnership will reportedly provide MasterCard with both b-to-b and b-to-c benefits, including:

  • Instillation of payment solutions to support consumers at both Disneyland Paris and in Disney stores across the region

  • The right to develop new experiences "that do not have price" for the cardholders, events and 'shopping' offers, as well as events at Disneyland Paris and advantages in the hotels on-site

  • The opportunity for MasterCard to develop new commercial and promotional offers across other Disney business sectors for cardholders

  • MasterCard signage at Disneyland Paris underlining the importance of the partnership with MasterCard

    More details to come..

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