Retailer Brings Fast Fashion To Music Fest With Same-Day Delivery Service

As the official fashion partner for Virgin Media's V Festival, UK online department store Very has launched what it is calling the world's first festival delivery service. Using a special mobile website designed for the festival, fans can purchase any of the brand's 50,000 fashion or home lines directly from their phones on the Friday of the festival, with free next day delivery at V Festival.

If next day won't do, the company has also designed a capsule collection that can be delivered to the official Very.co.uk tent within just one hour. A bespoke Very.co.uk mobile website will allow fans to order from the 50-piece "Festival Favourites" collection. To promote the innovative activation, Very.co.uk street teams will be scattered around V Festival taking orders from festival attendees.

"Very.co.uk is well known for easy, stress-free online and mobile shopping delivered where and when it's convenient for our customers," Gareth Jones, Retail Director at Very.co.uk, said. "As the official fashion partner for V Festival, we saw no reason not to extend that offering to festival goers."

Hat tip: Springwise.com