Seattle Mariners Book Hometown Cruise Line

Seattle-based cruise line, Holland America Line, has signed a three-year sponsorship deal with the Seattle Mariners. Terms of the deal were not released.

The private suite level at Safeco Field will now be known as the "Holland America Line Suite Deck." There will also be an annual Mariners-themed cruise onboard Holland America Line beginning in 2012, and a naming sponsorship for the annual Fan Appreciation Night.

"Holland America Line matches up with the Seattle Mariners on so many levels. It is a Northwest-based company with a record for giving back to the community, environmental stewardship and excellence in customer service. We are happy to welcome Holland America Line to the Mariners Safeco Field lineup," said Bob Aylward, Mariners Executive Vice President Corporate Business for the Seattle Mariners.

"We are pleased to partner with the Seattle Mariners, one of the country's preeminent sports franchises," said Richard Meadows, CTC, Executive Vice President, Marketing, Sales and Guest Programs, of Holland America Line. "For our company, this is an ideal way to support an organization that brings so much to Seattle and to further our own philanthropic efforts by working together to make a difference."