Mar 03, 2011 at 03:38 PM
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Seiko Scores Barca Sponsorship For Sportura Collection

Japanese watchmaker, Seiko, has agreed to a three year deal with FC Barcelona that will allow the company to create an Barca branded watch. Seiko's new Sportura collection is central to the FC Barcelona partnership, as the FC Barcelona team watch. Each member of the squad will be presented with a Sportura watch this summer, which carries the Club's crest on the dial.

As the Official Watch Partner of FC Barcelona, Seiko will also benefit from a wide range of rights, including branding on the clocks on the home stadium scoreboards, recognition on the Club's websites and on Barça TV, branding on the fourth official's extra time board at La Liga home games and licensing rights for branded watches

In addition, Seiko will have the right to promote the partnership in all forms of worldwide communication, and will be presenting the new Sportura collection against the background of FC Barcelona imagery, starting this summer.

"We are delighted with this partnership with such a prestigious and internationally well-known brand that has always collaborated very closely with the world of sport," Mr. Javier Faus, the Vice President of FC Barcelona said. "We are convinced that this relationship will further encourage both brands to continue their work for excellence and success."

"We are delighted to be appointed as an international partner of FC Barcelona," The President and CEO of Seiko Watch Corporation, Shinji Hattori, said. "The history, culture and ambition of the Club are a perfect match with SEIKO, and we look forward to a successful cooperation in the coming years."

H/t on the story to Synergy's Tim Crow.