Sep 20, 2012 at 01:39 PM
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Shoe Brand Takes Message To The Streets With Bold New Nightlife Campaign

Cole Haan is taking its marketing message out of boutiques and straight to the streets...literally. The new nightlife campaign includes a food truck that gives away grilled cheese sandwiches and sells stilettos outside of NYC's nightclubs (PSFK has photos of the stiletto selling food truck here). The Cole Haan brand, coinciding with Fashion Week, also launched a series of late night parties called "Cole Haan Presents Nobility" and is encouraging fans to promote the campaign with the twitter hashtag #DontGoHome and a new Facebook app under the same name. Here's a peak at one of its recent sponsored parties...

Cole Haan's Facebook page got a makeover for the new campaign as well. Fans can also enter a new sweepstakes that gives customers a chance to win VIP passes at three NYC nightclubs as well as a shopping spree.