SI Swimsuit Franchise Turns 50, Generates $1B+
Sports Illustrated's annual swimsuit issue hits newsstands today with its 50th edition. The swimsuit franchise (they don't call it an issue anymore) now includes a plethora of digital, social, broadcast, publishing, mobile, consumer products and experiential marketing extensions, reaches more than 62 million people annually! For partners and advertisers, it's one of the best ways to reach 18 to 34 year old men across the globe, which is probably a big reason why the Swimsuit franchise is now one of Time Inc.’s biggest revenue drivers, raking in more than $1 billion annually and a full 7% of SI's annual revenue. All of which may make you wonder why Target is one of Swimsuit 2013's biggest sponsors? In any case, don't let that stop you from taking a digital flip through the pages of Swimsuit 2013...
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