Siemens to Light Up Disney's 'It's A Small World'

Siemens' Sylvania lighting brand will be the new brand partner for the iconic "it's a small world" attraction at Disneyland Resort.

"We are thrilled to be associated with such an icon of the Disney experience. At Sylvania, we are creating ways to see the world in a new light. Our association with 'it's a small world' is a perfect fit for our own vision," said Rick Leaman, president and CEO of the Siemens lighting unit, Osram Sylvania.

"'it's a small world' is a celebration of the hope we all share for peace on Earth," said Walt Disney Imagineer Tony Baxter, who is the creative lead for Disneyland. "It's an illuminating global message, so it's fitting that this classic attraction should be sponsored by a company that literally helps illuminate the world."

As part of the sponsorship, a new illuminated marquee will illuminate the attraction and is slated for installation in early 2010. "it's a small world" originally was created for the 1964 New York World's Fair as an exhibit that would benefit UNICEF, which is dedicated to the welfare of children all over the world. The attraction moved to its Anaheim home in 1966.

As one of Disney's most popular attractions, "it's a small world" contains more than 300 Audio-Animatronics figures, 250 toys and 80 animated props.