Aug 19, 2010 at 07:08 PM
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Six Flags Gets A Charge From New Partnership

Rayovac has been named the official battery of Six Flags theme parks. As part of the new corporate alliance, Rayovac will be the exclusive supplier of batteries sold at the parks. The deal also includes a wide assortment of advertising exposure including continuous creative on the Six Flags television network, digital menu boards, jumbotron, online media outlets and ticket jackets as well as sponsor signage throughout the parks.

"Six Flags shares our passion for powering fun so this partnership is an ideal fit for the brand," said Kent Klagos, Division Vice President for Rayovac Marketing. "We're thrilled to welcome this worldwide leader in fun family entertainment to our cadre of strategic partners, all of whom uniquely authenticate our position as the official battery of fun."

A branded, entertainment-focused spot featuring a car race powered by Rayovac will be included in the ad rotations at a variety of the parks' top attractions. Rayovac will also headline Six Flags' special events such as the popular Fright Fest and Holiday in the Park with increased media exposure.At retail, Rayovac will have the opportunity to create customized account-specific retail sales promotions and ticket offers.

"We're excited to add Rayovac's legendary battery brand to our roster of blue chip brand partners. In turn, Six Flags' portfolio of strategic media platforms will seamlessly allow Rayovac's core brand messaging of value and fun to engage the varied demographic audience that populates our theme parks across the country," said Lou Koskovolis, EVP Corporate Alliances, Six Flags Media Networks.

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