Six Flags Opens Early For Post Foods Fans

Six Flags Entertainment has reached a cross-promotion agreement with Post Foods just in time for the summer theme park season.

The national promotion will be featured on 12 million boxes of Post's cereal brands – including Fruity Pebbles, Cocoa Pebbles, Honey Combs, Waffle Crisp and Alpha-Bits – and provide consumers with one free kids admission coupon (valid with a paid adult admission) to any Six Flags theme park. In addition to on-box creative, the free admission coupon giveaway will be supported with in-store merchandising and a national FSI drop with a circulation of 46 million.

Post Cereals will present a nationwide Six Flags "Rise-n-Scream" event that will give Post customers an exclusive access window to their favorite rides. On July 13th, Six Flags theme parks across the country will open their gates one hour early for Post consumers who registered online to be part of the promotion at sixflags.com/riseandscream.

Additionally, Post Foods will receive in-park branding via Six Flags Media Networks. This includes media promotion on Six Flags TV, signage and other place-based digital media at the parks, as well as online at sixflags.com and other social media outlets, including Facebook.

"Six Flags' new partnership with the Post family of brands further demonstrates the value of our platform and consumer reach," said David McKillips, Senior Vice President of Corporate Alliances for Six Flags Media Networks, the media and sponsorship sales division of Six Flags Entertainment. "By strategically utilizing our theme parks and media network, we're able to offer significant impressions to our partners along with savings for families this summer."

The promotion will be featured on-shelves now through mid-July.