Nov 05, 2012 at 08:30 PM
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Ski Resort Offers To Soften The Blow For NHL Sponsors

One ski resort has a plan to ease the pain of NHL sponsors impacted by the current lockout. Of course, it's also aiming to get some free press along the way (it worked!). Whistler Blackcomb, North America’s largest mountain resort with over 2.6 million visitors annually, is offering a free Whistler Blackcomb marketing package to a hockey sponsor affected by the current work stoppage. While the partnership certainly won't make-up for a lost or shortened season, it's a novel attempt at getting some publicity.

“When hockey stops, sponsors suffer. At Whistler Blackcomb, we understand marketers can’t afford gaps in their marketing plans. Whistler Blackcomb’s assets offer a perfect solution to the interruption created by the lock out,” said Stuart Rempel, Senior Vice President, Marketing and Sales at Whistler Blackcomb. “As North America’s number one mountain resort, we offer reliable and highly engaging platforms for brand storytelling year-round. We are always looking for new partners that can help us enhance the guest experience, and hockey sponsors often set the bar in terms of fan engagement.”

The winner of the complimentary sponsorship will receive one Whistler Village Gondola Wrap, one experiential sampling day and ten winter lift tickets alongside other resort sponsors, which include Telus, Coca-Cola, American Express, Nintendo, Smirnoff and GoPro among others.

“Whistler Blackcomb is a blue water sponsorship opportunity offering exceptional value given the lack of marketing clutter. Guests are inevitably in a state of joy and excitement while experiencing Whistler Blackcomb and what its partners have to offer, providing an unparalleled opportunity for partners to increase consumer loyalty and create new brand ambassadors,” added Bill Cooper, Chief Operating Partner of Whistler Blackcomb’s sponsorship agency-of-record, the TwentyTen Group. “This makes it a fantastic marketing vehicle for any partner seeking authentic consumer engagement.”

The contest is open to any current NHL team or league sponsor. Companies are asked to submit a compelling argument in 100 words or less as to why your company and/or client deserves the substitute marketing benefit package by this Friday, November 9th to [email protected].