Aug 16, 2011 at 06:18 PM
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SmashBurger Green Jersey To Symbolize Power and Speed at Pro Cycling Challenge

Denver-based, SmashBurger, which says it is the nation’s fastest growing “better burger” QSR concept, will be a sponsor of the inaugural USA Pro Cycling Challenge taking place August 22nd through 28th in Colorado. The premier racing event will take place over seven consecutive days and showcase 128 of the world’s top cyclists racing across a 518-mile course in the Colorado Rockies. The burger chain now operates and franchises 115 restaurants nationwide.

“We are proud to support the USA Pro Cycling Challenge as a founding partner of this historic Colorado event, which is expected to be one of the largest sporting events to ever take place in the United States,” said Dave Prokupek, chairman and CEO of Smashburger. “We look forward to helping mold a growing Colorado tradition, creating an atmosphere of competitive excitement for residents, international fans and racers.”

What really drew our attention to this deal was the activation. As a part of Smashburger’s partnership, the company is sponsoring the green Smashburger Sprint Jersey, which will be awarded to the rider that accumulates the most bonus points throughout designated sprint line periods, as well as finishing the stage in the top 15 places.

A release today says...

"Cyclists who specialize in bursts of power and speed and consistently finish near the top of each sprint period will have the best chance to win the Smashburger sprint jersey and be named Sprint Champion."

When I think of power and speed, I definitely think of Smashburger. Obviously.