Jan 24, 2013 at 05:08 PM
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Snack Maker Encourages Break Time With "No Wi-Fi Zone"

Kit Kat is encouraging consumers to enjoy disconnectedness and "take a break" with this clever new out-of-home campaign. With JWT Amsterdam's assistance, the snack maker dropped a "Free No Wi-Fi Zone" in the heart of Amsterdam, which blocked all signals within a 5 meter radius of the bench so people could escape emails, updates, tags or likes!

Via Ads of the World:

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