Oct 26, 2010 at 01:35 PM
written by Tariq Panja, Bloomberg

Sony Corp. Is Considering Future of Its World Cup Sponsorship

Sony Corp.’s European head of soccer sponsorships said the electronics maker is still looking at its backing of the World Cup as the sport’s governing body probes allegations of corruption in its executive committee.

The investigation into the bidding for the 2018 and 2022 events “isn’t great” for companies in discussions about supporting the tournament, Sony’s Toby Shaw said. FIFA’s sponsors would prefer to associate themselves with the World Cup rather than the organization itself, he said.