Sooner or Later You'll Know Their Name

As part of a new integrated partnership with the Boston Celtics, Sun Life Financial will be the first-ever presenting sponsor of Celtics.com. Not only that, but Sun Life Financial offices in Boston will host three rallies throughout the season, featuring a Celtics Legend, team mascot LUCKY, members of the Celtics Dancers, and the 2008 Championship Trophy.

The sponsorship, which designates Sun Life Financial as an official team sponsor, will promote the brand with extensive presence in-arena through courtside signage, Sun Life branded in-game promotions and features, exposure on the Jumbotron and the rights to use Boston Celtics team marks and logos.

Sun Life Financial is already showing up at celtics.com as part of the deal, which will also include fixed header positions on all Celtics.com pages, and presenting sponsorship of several interactive team content features including the team statistics section, post-game breakdowns and Celtics Minute, a daily video vignette. Celtics.com averages more than 8.5 million page views and 1.5 million unique visitors per month and 70 million page views a season.

As part of the mutli-faceted deal, Sun Life will also have access to the Boston Celtics Sports Authority Training Facility in Waltham, MA for both regional and executive meetings.

“Fans from all over the world stay connected with the team through Celtics.com,” said Boston Celtics Team President Rich Gotham. “We are proud to partner with a prestigious international brand like Sun Life Financial to reach Celtics fans everywhere.”

“This partnership is a slam dunk for both Sun Life and the Celtics,” said Senior Vice President and Head of U.S. Marketing for Sun Life Priscilla Brown. “It combines the strength and stability of the Sun Life brand with one of the world’s most prestigious professional sports franchises, while providing us with a great opportunity to connect with the country’s most passionate fans, right here in our hometown of Boston.”