Nov 04, 2009 at 04:53 PM
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SpongeTech Heads North of the Border for MLB Post-Season

SpongeTech has been behind home plate abroad during the 2009 World Series television broadcasts on Rogers Sportsnet and Le Reseau de Sport.

ANC Sports negotiated and secured the sponsorship on behalf of SpongeTech. The partnership with MLB is designed to drive consumer awareness around the new availability of SpongeTech’s innovative reusable cleaning products at Sears outlets throughout Canada.

The marketing program places SpongeTech branding into the signage position behind home plate for one inning of every World Series game broadcasted in Canada through Electronic Virtual Imaging (EVI). EVI appears as a natural component of the broadcast behind home plate from live footage captured by the center camera, which includes more than 60 percent of the game.

"Major League Baseball’s popularity is consistently growing internationally and the postseason provides us with an exceptional platform to introduce SpongeTech’s expansion into Canadian retail outlets,” said SpongeTech's COO, Steven Moskowitz. “This World Series marketing campaign supports our mission to enhance SpongeTech’s brand awareness throughout Canada.”

SpongeTech’s products are now being distributed at 120 Sears retail locations in Canada and online at More on SpongeTech's recent sponsorships can be found here.

photo credit via Wikimedia: Williamowen876