Nov 02, 2010 at 01:08 PM
written by Duncan Mavin and Jason Chow, WSJ

Sponsorship Dollars Draw Golf to Asia

The chatter ahead of the HSBC Champions golf tournament, which tees off in Shanghai Thursday, is whether Lee Westwood, Tiger Woods, Phil Mickelson or Martin Kaymer will emerge as the world’s No.1 ranked golfer.

One thing is certain — the winner’s share of $7 million in total prize money at the Shanghai tournament is just a splash in a growing pool of corporate sponsorship money in Asia.