Sponsorship + PR DeathMatch
Stand-up and take credit sponsorship professionals! Many a perfectly manicured press release has been mangled by your doings. Sure you've explained it away: "more deals, more revenue, more acknowledgements..." but when media relations and corporate sales really go to battle, who comes out alive?
From Sarah Talalay of the Sun Sentinel:
Here’s my favorite part of the press release [on the Marlins' new ballpark] – a sports business sentence like I’ve never seen - ENJOY:
“The Badia Spices Groundbreaking Ceremony, built by the Florida Carpenters Regional Council, is presented by South Florida Ford Dealers, Preferred Care Partners and Baker Concrete Construction.”
Here's the full release.