Sports Court Of The Future Offers New Sponsorship Possibilities

On-court sponsorship inventory is for the most part updated on a season, tournament or game-by-game basis, but just imagine if through embedded lighting on-court messaging could be updated throughout the game just like rotating field boards? While still a ways off, new technology called ASB Glass Floor could hold the promise of offering sponsors a whole new level of flexibility. Via PSFK, check out this incredible glass sports court.

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