Starwood Launches New Live Nation Activation

Starwood Hotels & Resorts today announced the global launch of On Tour with SPG - new program that gives SPG members the chance to redeem Starpoints on premium Live Nation concert tickets. As part of Starwood's official hotel sponsorship, concert tickets to 'An Evening with Sting,' are on auction now and a new lineup of "On Tour with SPG" auctions will launch each Friday throughout the summer.

On Tour with SPG is another activation component of the Live Nation/Starwood alliance formed last year. SPG members currently enjoy access to a variety of benefits including premium ticket access and priority seating, music promotions, exclusive access to top artists for select Live Nation concerts, and retail discounts for artist merchandise and House of Blues restaurants. On Tour with SPG will supplement Starwood's larger rewards program, SPG Moments, which allows members to view and bid on a variety of VIP experiences.

The SPG Moments program launched in 2007, and has rewarded thousands of Starwood members with unique experiences. Through its PGA TOUR partnership, SPG offers grounds passes to many major tournaments around the country, clinics taught by PGA TOUR professionals, and the opportunity to observe behind the ropes at PGA TOUR tournaments.

Here's an SPG Moments recap from a Depeche Mode concert: