State Farm Scores with HR Controversy
The biggest winner from last night's pivotal ALCS game 4 may not have been the Astros or the Red Sox, but rather a certain insurer! Well deserved, as perhaps, no brand believes in sponsorship more than State Farm, having recently inked two major naming rights deals.
$6.6 million: Advertising value of State Farm outfield sign in Houston in earned media thanks to last night’s Home Run controversy, according to @ApexMGAnalytics pic.twitter.com/4MLzbLAhOY
— Darren Rovell (@darrenrovell) October 18, 2018
