Study: Music Festival Fans Most Likely To Remember Beer Sponsors

Well, this might not come as a big surprise, but among several interesting nuggets of information we pulled out of this well-worth reading Havas Sports & Entertainment survey was this: music festival sponsors in the beer category are by far the most memorable among recall, sometimes ranking ahead of even the title sponsor and scoring nearly twice the recall of less stimulating categories like banks and clothing brands. The data comes from a 2011 survey of 2,244 fans at six of the top music festivals throughout Europe.

Now if someone could just come up with a way to measure recall/# of drinks activation touch points!