Jan 19, 2012 at 04:13 PM
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Sundance Rebounds From Recession With New Partners

The Sundance Film Festival, which launches today, has rebounded from the recession to add eight new official sponsors for 2012, according to today's New York Times. Adobe, General Electric, Sprint, Yahoo, Bertolli, Grey Goose, Time Warner and Hilton are all new partners this year. Most sponsors are in the "six figure range," Keri Putnam, executive director of the Sundance Institute says.

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