Nov 16, 2012 at 05:23 PM
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Switzerland Promotes Tourism With Brilliant Ice Block Campaign

As if we needed one, the folks in charge of Switzerland Tourism have come up with a brilliant way to remind us that everyone could use a Swiss ski getaway this holiday season. They've been dropping ice blocks around London that when melted allow curious onlookers to redeem swiss-themed prizes like chocolate, skiing equipment, flights on Swiss Air, and vacation packages. The experiential campaign is being promoted via a clever social media website that lets people enter the code they found in the ice block to see if they've won. They can also download a virtual app that melts the ice block or monitor the site to see where the latest ice block will be dropped.

Hat tip: PSFK