Take A Ride On Emirates Shining New $56 Million Sponsorship

Less than a month before the Olympic Games, it's launch day for London's much anticipated Emirates Air Line. Emirates is paying $56 million over 10 years for naming rights to the cable car that will connect London by shuttling passengers across the River Thames. For reference, competitor British Airways will shell out about the same ($60 million) to be the official airline of the London Olympics next month. Here's what Emirates gets for its money...

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