Feb 25, 2011 at 03:14 PM
written by Brian Gainor

The Art Of The 'Thank You'

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As brands and sports organizations have begun to fully understand the value of their social media channels, many have began to thank their fans and followers in some unique ways.

Here are three (3) recent "Thank You" campaigns that have generated some significant buzz:


Heineken said thank you to their Facebook fans for eclipsing 1 million "likes" by sending out a team of models, positioned as "Heineken Huggers" to give back some love. Check out the initiative below:


Porsche celebrated eclipsing 1 million fans on Facebook by creating a custom Porsche 911 GT3 R Hybrid that features the names of all of their followers plastered on the car. Porsche commemorated the moment with a special microsite and YouTube video to demonstrate their appreciation for their fans. Fans can log in to the Porsche microsite to specifically see their name on the car by using a special search function on the site. For more details, click here.


As part of a Facebook Fan Day initiative, the Broadway show Chicago recently demonstrated apprection for their Facebook fans by giving out free tickets to a Sunday matinee performance to those who got ten (10) of their Facebook friends to "like" the show.

On November 15th, Chicago launched the exclusive fan contest on their Facebook page and after just 5 years, the Broadway show had to shut down the contest after receiving such an overwhelming response. Click here to check out a video detailing the initiative.

Brian Gainor is a passionate sports marketer with agency experience as well as an extensive background working in the NFL, NFL Europe, and collegiate athletics. As a Sports Partnership Activation Consultant, Brian created Partnership Activation, Inc. to provide sports business professionals with "industry best practices" - creative ideas that provide opportunities to generate incremental revenue.

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