May 08, 2009 at 08:33 AM
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The Big 4 Talk Shifting Biz Models

Commissioners of the four major U.S. sports leagues, appearing at "The Future of Sports" symposium, said team owners will adjust their business models, approaches and ticket prices in response to the broader economic downturn. This isn't a big surprise as organizations, both big and small, are reassessing their reliance on and approach to sponsorship.