Sep 28, 2009 at 05:50 PM
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The Grascals Take Mobil Delvac on Tour

With 100 shows slated around the country over the next 12 months, award winning bluegrass band, The Grascals, plan to put a lot of miles on their bus. Unveiled at a Bluegrass Music Awards event today, Mobile Delvac, a division of Exxon Mobil, will accompany The Grascals for the ride.

The band's bus will be powered by Mobil Delvac 1300 Super 15w-40, a high performance brand of heavy duty diesel engine oil, formulated to help extend engine life in on-highway and off-highway applications.

“Throughout the more than 80 year history of our Mobil Delvac brand of heavy duty diesel engine oils, we have always strived to find exciting ways to show our appreciation for our customers, who include hardworking truckers, agriculture professionals, construction contractors and landscapers,” said Marci Crigger, commercial vehicle lubricants marketing advisor, ExxonMobil Lubricants & Petroleum Specialties Company. “Today, we are proud to announce the launch of our partnership with the award winning, critically acclaimed band, The Grascals, and look forward to extending the Mobil Delvac brand’s legacy for recognizing and showing appreciation to its customers.”

In addition to assets on bus and at stops, the team behind Mobil Delvac will conduct regular oil analysis testing with samples taken from the bus and The Grascals will make appearances at Mobil Delvac events and retail locations as they criss-cross the nation. The Grascals have also recorded a special Mobil Delvac jingle for the road.

Dave Matthews Band set aside, sponsoring a band's tour (and travel) can be an interesting tie-in for auto products looking to break through the clutter of an extremely crowded and competitive category.