The Most Activated Event in Sports History?

Hype is nothing new to boxing press conferences, but really... the most activated event of all time? That's what Mayweather Promotions CEO Leonard Ellerbe had to say about sponsorship for this weekend's Mayweather-Canelo blockbuster in the pre-fight presser...

"When it comes to sponsor activation, this is the most activated event in the history of the sport. Corona, AT&T, O’Reilly Auto Parts, Valvoline, Mexico Tourism Board, Fred Loya Insurance, Nature and Nutrition, and Bacardi Spirits. Tremendous support from our sponsors."

Thoughts.... ? What do you think is the most activated event in sports history?