Jun 10, 2011 at 12:36 PM
written by Brian Gainor

The Sounders Score with a Humorous Dating Campaign

The Seattle Sounders recently teamed up with a local advertising firm named Wexley School for Girls to create a brilliant marketing campaign that is generating a notable amount of buzz around the team's Official Facebook page.


The campaign, entitled "Make a Date with a Sounder", serves as a humorous marketing ploy that introduces fans to the teams' players via mock dating profiles. The campaign features outdoor billboards, TV and radio spots, personal ads in newspapers (under the headline "Sounders Seeking Fans"), video dating profiles on Facebook, and more.

The heart of the "Make a Date with a Sounder" campaign will live on Facebook:

  • Six (6) Sounders players feature video dating profiles where they discuss their best qualities, hometowns, pets, hobbies, appearances, and more
  • Several Outtakes
  • Links to an Ebay site where fans can bid on a "Date with a Sounder", with proceeds benefiting five (5) of the Sounders' charity partners
  • Facebook ads will provide a list of dates and make-a-date links that drive fans directly to ticket sites

    Check out an example of the Sounders players' video dating profiles below:

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    PhotobucketBrian Gainor is a passionate sports marketer with agency experience as well as an extensive background working in the NFL, NFL Europe, and collegiate athletics. As a Sports Partnership Activation Consultant, Brian created Partnership Activation, Inc. to provide sports business professionals with "industry best practices" - creative ideas that provide opportunities to generate incremental revenue. #activationstag