There's A New Player In Pain Relief

For a long time, the pain relief category has been dominated by the likes of Goody's, Tylenol, Aspirin and Advil. Enter UrgentRx. Today the 3-year old company is announcing a new sports marketing platform that will see the Denver-based start-up officially named the "Sponsor of Game Day Relief" for five professional sports properties: the Denver Broncos, the Indiana Pacers and Kroenke Sports & Entertainment's Denver Nuggets, Colorado Avalanche and Colorado Mammoth.

“Our partnerships with these great professional sports organizations put UrgentRx Fast Powders within reach of sports fans, so they don’t have to worry about missing that crucial shot or the game-winning goal.”

“Headaches, upset stomach, allergies and other common ailments often strike when you’re away from your medicine cabinet – including when you just want to enjoy the game,” said Jordan Eisenberg, president and founder of Denver-based UrgentRx. “Our partnerships with these great professional sports organizations put UrgentRx Fast Powders within reach of sports fans, so they don’t have to worry about missing that crucial shot or the game-winning goal.”

As the “Official Sponsor of Game Day Relief,” UrgentRx is delivering its over-the-counter powdered medications via "bathroom take-overs," various game-day promotions and in-stadium sales at Pepsi Center, Mile High Stadium and Bankers Life Fieldhouse.

“We are excited to partner with UrgentRx to ensure that our fans can enjoy the big game without worry,” said Tom Philand, Executive VP/CMO of Kroenke Sports & Entertainment. “Having UrgentRx Fast Powders available for sale in the arena means spectators can take advantage of all of the food, fun and entertainment the venue has to offer.”

UrgentRx, only launched in 2010, has raised nearly $10 million in two rounds of funding.