This May Give Your Sponsorship Proposal An Inferiority Complex

If you're on the receiving end of a Manchester United sponsorship pitch, you might get a lot more than a powerpoint deck. Check out what showed up in the mail recently for one lucky CMO...

There's a reason why the club pulled in $145 million in sponsorship revenue last year and judging from the CMO's reaction on the receiving end of this surprise (the CMO of connectivity company, Belkin), the sales tactic seems to be triggering the intended effect...