Dec 27, 2010 at 05:43 PM
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Times Square New Year's Eve Sponsors Team Up for Mobile Ball Drop Application

In case you were considering doing something crazy, like attending NYE in Times Square, now you can just dial up the experience on your mobile while you enjoy a warmer party elsewhere. The organizers of Times Square New Year's Eve, along with partners, Toshiba and Livestream, have launched the first official Times Square Ball App, specially designed for Apple and Android mobile devices. Nivea will also use the app to activate their partnership with New Year's Eve in Times Square by allowing users to send Nivea picture kisses via their mobile phones.

Some of the app's other features include:

  • a live, six-and-a-half-hour, commercial-free mobile stream of New Year's Eve in Times Square powered by Livestream.
  • Toshiba, the Times Square New Year's Eve official Countdown Sponsor, is providing the opportunity for users of the app to send in and see their mobile photos on the Toshiba Vision sign directly below the Times Square Ball on New Year's Eve.
  • Livestream will be providing a live mobile stream of all the events leading up to New Year's Eve and an on-demand video library with the latest news clips.
  • Check-in capability via Foursquare, Facebook and Twitter to find out how far away users are from Times Square.

    Organizers say the app will continue after midnight, acting as a year-round source of information about the "Crossroads of the World."

    "We can't wait to celebrate the New Year as we never have before," said Jeffrey Straus, president of Countdown Entertainment. "This app offers a level of engagement that takes the magic of Times Square New Year's to a whole new level. Whether people tune in as they celebrate in New York or connect with us from wherever they are in the world, the app will give them a dramatic and interactive way to ring in 2011."

    Tim Tompkins, president of the Times Square Alliance, continued, "The app represents a connection that is created on New Year's Eve, no matter where people physically are. It is a moment of reflection, celebration and hope. Thanks to this app, that moment can be in the palm of your hand."

    The Times Square Ball App is now available worldwide for free download through Apple's App Store for iPhones or other Apple devices or via The App Market for Android phones and devices.

    "From last year's introduction of the first-ever webcast, it was a natural progression to introduce a phone app so people all over the world can be a part of the Times Square experience," said Eddie Temistokle, Senior Manager, Corporate Communications & CSR, Toshiba America, Inc. "Through this innovative app, the excitement that can only be found in Times Square will be there for the enjoying, all year round." Photobucket

    More on the Times Square Ball app, produced by Monday Sessions Media, can be found at