Tire Maker's New Ad Hints At More Sports Sponsorships

With all the recent jockeying among tire companies for sports deals (don't take our word for it: check SponsorPitch's Sponsor Index), it's not a big surprise that one tire maker's new TV spot focuses almost exclusively on the correlation between their product and sports performance. Check it out below.

The company in a release says that the ad is intended to mirror their existing sponsorship commitments in a variety of sports.

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