TRESemmé Wants To Take You Inside The Tents

How do you add consumer legs to official sponsorship of an exclusive, couture event like Fashion Week? How about some clever messaging, CBS outdoor signage and a slick micro-site?

As the Official Hair Care Sponsor of Mercedes-Benz Fashion Week, TRESemmé's microsite takes fashion fans behind the scenes with Rachel Bilson revealing style secrets. At the TRESemmé microsite, fashion fans can watch a daily recap from inside the tents, learn more about products and enter the Steal the Show Sweepstakes for a trip to win access to the 2010 M-B Fashion Week.