Tribeca Film Festival Brings Bing, Jet Blue Aboard For 2011

Among the returning partners for this year's Tribeca Film Festival are a few newcomers: Bing, JetBlue Airways, Accenture, Magnum Ice Cream and Doha Film Institute. American Express, which helped found the festival in 2002 returns for its 10th year.

"We are honored to have such a remarkable group of partners, so many of whom have been involved with the Festival over many years" said Jon Patricof, Chief Operating Officer of Tribeca Enterprises. "Some of the Festival's most unique and successful elements over the years have been developed hand in hand with our partners and we thank them for their continued creativity and dedication."

Other new sponsors participating this year include: Clear Channel Radio New York, Flixster, Goldman Sachs, The Ministry of Foreign Affairs, International Trade and Worship of the Argentine Republic, Persol, Rockstar Games, ScanLife, Will Leather Goods, Wines of Argentina, and a partnership with (RED).

"Tribeca Film Festival offers world class brands an ideal environment to reach and engage their target audiences all while supporting the arts and independent filmmaking," said Adam Sloan, Executive Vice President of Tribeca Enterprises. "Our partners are able to engage filmmakers, the entertainment industry and consumers alike through custom and innovative marketing experiences and media extensions."

Returning Signature Sponsors include: Alfred P. Sloan Foundation, Apple, Bloomberg, Borough of Manhattan Community College (BMCC), Brookfield, Caesars Atlantic City, Heineken, LG Electronics USA, RR Donnelley, and Stolichnaya Vodka. Returning Signature Media Sponsors include NBC 4 New York, NBC New York Nonstop, NCM Media Networks, The New York Times, Time Warner Cable, and Vanity Fair. #newstag