@Twitter Follows @TeamRadioShack
Team Radio Shack revealed its 2011 uniforms last night, and they've got a new follower. None other than Twitter!
Cycling publication, Velo Nation, confirmed that a deal has been struck with the popular short form messaging service.
“Since the inception of Team RadioShack, we’ve relied heavily on Twitter to help keep our fans around the world updated and engaged, so we’re excited to embrace them on our 2011 kit,” said Lee Applbaum, the executive vice president and chief marketing officer for RadioShack.
H/t @LoveSportsPro