Jan 27, 2010 at 06:28 PM
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U.S. Speedskating Seeks Corporate White Knight

Single celeb-infused, drug-free NGB seeks a sponsor/partner with similar values: strength, endurance, dedication and a proven track record. That's the way today's press release from U.S. Speedskating reads (sort of).

In the video below, U.S. Speedskating attempts leverage the upcoming Games to draw some additional interest from "white knight" sponsors. Nevermind that in the process it seems to throw several other Olympic sports under the bus in discussing "snapshot sports" and drug issues.

"While the timing of losing a major sponsor couldn’t have been worse for our team,” said Brad Goskowicz, President of the US Speedskating Board of Directors, "it’s really an ideal time for a sponsor to step in and harness the power of the most successful Olympic winter sport in U.S. history.”

With the Games about to begin just north of our border, he explained, "a sponsoring partner could capitalize on the enormous global interest and activity that surrounds what is one of the most high profile sporting events in the world—plus, it could build on the attention already generated by Colbert’s involvement.”