Mar 29, 2011 at 01:57 PM
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UEFA Names First National Sponsor For EURO 2012

UEFA unveiled the first Polish National Sponsor for UEFA EURO 2012 today in Warsaw. Polish confectionary company, E. Wedel, will receive a wide range of rights, including brand recognition in official premises and the ability to run ticket promotions for its customers.

"The signing of the first Polish National Sponsor for UEFA EURO 2012 marks another milestone in the build-up to the final tournament," UEFA Events SA CEO David Taylor, said. "The interest we have received from many Polish companies to be part of the sponsorship programme shows that these companies wish to be part of an event that will promote Poland and the best of what Poland has to offer. Wedel chocolates clearly fall into this category and it is a great pleasure to welcome them on board."

The sponsorship is Wedel's first major deal since being sold to Japan's Lotte Group last summer.

"The signing of this agreement is an extremely important milestone for us," Pawel Szczesniak, Managing Director of E.Wedel, said. "Wedel - a timeless purveyor of pleasure and a Polish brand will co-create this great event. We will do our best to make sure that the exciting moments of UEFA EURO 2012 will bring much joy and long-lasting memories to all football fans."