UEFA Names Official Mobile Phone

HTC, a Taiwanese based manufacturer of smart phones and tablets, has been announced as the official global phone supplier partner of the UEFA Champions League and UEFA Europa League. The three year deal will kick-off in January and run through 2015.

The UEFA deal, which will give the handset maker the ability to distribute UEFA content, is HTC's first global soccer sponsorship. The company says it will be working closely with UEFA to enhance the mobile experience for UEFA football fans.

"Football elicits so much passion around the world and we are excited to partner with one of the leading sporting brands in the world," said Peter Chou, CEO of HTC Corporation. "We’ll be working closely with UEFA to offer football experiences to all fans in addition to providing a richer overall mobile experience."

"I am pleased to welcome HTC to the UEFA Champions League and the UEFA Europa League family," Gianni Infantino, UEFA General Secretary said. "Through this partnership UEFA and HTC will promote European club football to a worldwide audience and bring new opportunities for our fans to engage with the competitions. We value the support and commitment of HTC and anticipate their involvement with these competitions will increase the profile of their brand on a global scale."

As part of the partnership with the UEFA Champions League and UEFA Europa League, HTC will also be the Official Global Smartphone Supplier Partner of the UEFA Super Cup Final in 2013 and 2014, and the UEFA Women’s Champions League Final in 2013, 2014 and 2015.

Official partners of the UEFA Champions League include Heineken, UniCredit, MasterCard, Ford, PlayStation and Gazprom. HTC and Western Union is the presenting partner, HTC and Hankook are official partners, and #dealstag