UEFA Signs Sharp as Official Sponsor
Sharp will be the official sponsor for UEFA EURO 2012 and a EUROTOP partner covering all national team competitions until the end of 2013.
Under the agreement Sharp becomes the exclusive partner of audiovisual equipment and solar-related products for the next edition of UEFA's flagship national team competition taking place in Poland and Ukraine in the summer of 2012.
Sharp will be the seventh global partner for UEFA EURO 2012 following on from the previous announcement of the adidas, Castrol, Coca-Cola, Hyundai-Kia, Carlsberg and McDonald's agreements. The EUROTOP program establishes the sponsorship relationships for UEFA's top national team competitions.
As part of the sponsorship deal, which includes broadcast sponsorship rights in Europe, Sharp will activate a soccer-focused marketing campaign to enhance brand awareness. It will also provide UEFA with audiovisual products and solutions.
"Through this sponsorship we intend to boost Sharp's brand value and work to further enhance our business in Europe," said Toshishige Hamano, representative director and executive vice-president of Sharp.
"We are really pleased to welcome back Sharp to our exclusive group of partners after the fruitful relationship we enjoyed between 2003 and 2006," David Taylor, CEO of UEFA Events SA, said. "Sharp has an established football heritage and this agreement marks the start of a new era in our partnership which will be beneficial to all UEFA's elite national team competitions under the EUROTOP umbrella."
