UNICO Unites Against MTV's Jersey Shore Sponsors

Tiger Woods' sponsors aren't the only ones under a heat lamp these days. UNICO, the nation's largest Italian-American service organization, first ripped MTV in an open letter and now it's taking aim at the companies still sponsoring the network's controversial new show, Jersey Shore.

Initially, UNICO president appealed to MTV's Judy McGrath saying:

'In the name of decency and fairness to millions of Italian Americans whose hard work helped build this Country and provide a steady source of sponsorship, revenues, and support for your network, we are demanding that you immediately pull this series before it airs.'

Now, UNICO is taking a more direct approach by calling out Papa John's Pizza, Nivea, LG Electronics and Burger King -- for supporting "such a discriminatory, insulting and Italian-bashing program."

TMZ says that UNICO president Andre DiMino has urged "supporters to call these sponsors and demand they pull their advertising from Jersey Shore."

Domino's Pizza was the first sponsor to pull their ads from the show's media following the first episode and American Family Insurance has also discontinued their involvement according to TMZ.

In related news, TMZ.com also reports that MTV has 'stopped using the terms "guido" and "guidette" in promo clips and on their web site.'

photo credit: mtv.com