May 07, 2010 at 01:30 PM
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Universal Studios Hollywood Looking for Kong Partners

Marketers looking to cash in on the fervor around 3-D may want to check in with Stephanie Testa at Universal Studios Partnerships & Licensing. Universal Studios Hollywood is pitching presenting sponsorship to its upcoming King Kong 3-D theme park experience, set to debut this summer.

"'King Kong 360 3-D' uniquely presents one of the world's great entertainment legends using groundbreaking 3D technology that will in itself be long regarded as one of the great 'wonders of the world,'" said Larry Kurzweil, President of Universal Studios Hollywood. "As a permanent centerpiece feature of Universal Studios Hollywood, it will be seen by tens of millions of people from throughout the world and will be the subject of stories, broadcast news pieces and internet features for a long time to come. It represents a powerful and unique sponsorship opportunity for any brand, and we look forward to making choices that will benefit ourselves and our partners."

Universal Studios Hollywood's portfolio of partners include American Express, Coca Cola, GE Money, Gibson Guitars, Nestle Waters, Sharp AQUOS, and Xerox.

Sponsorship opportunities at Universal Studios Hollywood range from presenting sponsorship, category exclusivity, promotional activations including mobile and online all the way to brand integration as part of the iconic Studio Tour which Universal says has been experienced by over 100 million consumers.

"In this age of a media marketplace burdened by choice and complexity, marketers need creative ways to communicate their message in a way that breaks through the clutter and connects consumers around their passions," said Stephanie Testa, Senior Vice President, Corporate Alliances for Universal Studios Partnerships & Licensing. "Through an alliance with Universal Studios Hollywood, brands have the rare opportunity to engage in an one-on-one dialogue with consumers in an environment that both consumers and marketers covet."

Sponsorship discussions are being led by Testa and Jonathan Treisman, Director of Corporate Alliances for Universal Partnerships & Licensing.