Univision & Subway Team Up For Fresh Faces in Music
Subway Restaurants has teamed up with Univision, the largest Spanish-language radio broadcaster in the U.S., to sponsor the Univision Radio Concert Series. Each concert will feature an opening act performance by an up-and-coming artist, sponsored by Subway and will be leveraged through a recently launched micro-site entitled "SUBWAY Artistas Frescos" (SUBWAY Fresh Face Artists), where listeners can submit videos incorporating the Subway jingle and enter to win prizes, including a grand prize trip for two to a Univision Radio Concert Series event.
The micro-site, www.subwayartistasfrescos.com, will allow participants to submit videos that incorporate the SUBWAY jingle, which will be judged on uniqueness, creativity, originality and use of the jingle. The top-ten videos will be selected and posted on the site to allow visitors to vote for their favorite submission.
"Partnering with a leading consumer brand like Subway offers a terrific opportunity to promote our concert series in an artistic manner and we are excited to be able to incorporate the Internet to engage a younger audience," said Gary Stone, president and chief operating officer, Univision Radio. "We look forward to a successful year-long program."
"Our partnership with Univision Radio offers Subway a unique opportunity to reach out to our Hispanic youth target market in a fun, creative and culturally relevant way," said Eddie Lindley, Subway senior marketing manager, Multicultural Markets. "Music is always a great vehicle for reaching younger audiences, and concerts all the more so. We look forward to a successful promotion that combines sponsorship of the popular Univision Radio Concert Series, a Subway jingle-singing contest, and the power of the Internet."
"Subway is the ideal partner for this promotion and we're fortunate to be working with them," said Jack Hobbs, executive vice president, Univision Radio. "Our listeners will get to showcase their creative and musical talents, interact with the Subway brand and have a chance to attend our exclusive concert series."
