Jul 13, 2011 at 04:46 PM
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UPS Drives Sustainability For DMB Tour

The Dave Matthews Band has partnered up with UPS to plan and implement all of the logistics around the band's four-city Dave Matthews Band Caravan tour this Summer. The tour which just finished up in Chicago will head to New York City next and finish in Seattle in September.

"We're joining the band to move the music in a sustainable way," said Ron Rogowski, UPS vice president, sponsorship & events. "We will demonstrate to the live music industry that speed, efficiency and reliability need not be sacrificed in the name of sustainability."

UPS is assuming responsibility for the logistics planning and actual movement of the stage, lighting and production equipment being used by the Dave Matthews Band on its "Caravan" tour.

"We've worked so hard to reduce our carbon footprint over the last two decades," said Patrick Jordan, spokesman for Dave Matthews Band. "Every year our mission is to figure out how to make our touring even more sustainable."

UPS' three-step approach involves devising the most efficient transport solution possible; measuring the carbon footprint of the moves, and then purchasing the necessary certified carbon CO2 offsets to mitigate the emissions.

"Managing the logistics of a concert tour is not unlike what UPS does every day for customers in the high-tech and healthcare sectors; both demand flawless execution," Rogowski noted. "UPS is uniquely qualified to handle both the environmental and logistical challenges associated with delivering live concert events and we're proud to be working with the Dave Matthews Band Caravan as a founding partner in our sustainable touring logistics program."

UPS and Live Nation Entertainment announced a similar alliance in May through which UPS serves as the exclusive global package, shipping and logistics sponsor of Live Nation Entertainment and select Live Nation Entertainment tours and venues.

UPS joins Jeep as an official sponsor of the DMB tour.