Feb 17, 2011 at 01:56 PM
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USOC Scores An Official Online Broker

TD Ameritrade has signed a deal to become the USOC's first-ever official partner in the online broker category. NBC and the USOC teamed up to sell the deal, which includes integrated marketing and media.

“We make a promise each day to our clients and associates – to relentlessly strive to exceed their expectations,” said Fred Tomczyk, president and chief executive officer, TD Ameritrade. “We believe this sponsorship – with an organization whose values so closely mirror our own – is an extension of that promise. We look forward to celebrating and sharing this pride of sponsorship with all of our clients, associates and shareholders.”

“TD Ameritrade believes in supporting America’s athletes, and in the power and inspiration of their journeys,” said USOC CEO Scott Blackmun. “It is a company that upholds the Olympic Ideals in its own industry, and we are happy to have them on board. This agreement ushers in a new era of partnership and cooperation between the USOC and NBC. Working together, we can bring the U.S. Olympic Movement to new audiences and to new heights.”

The sponsorship agreement with TD Ameritrade includes a media buy on NBC, the official U.S. broadcaster of the Olympic Games. TD Ameritrade is partnering with MediaVest USA for strategy and activation of the program.