USPS Spent $31.9 M On Armstrong Deal, Received $103 M In Value Study Says
While ESPN broke the news that the U.S Postal Service spent $31.9 million to underwrite Lance Armstrong's pro cycling team between 2001 and 2004, a study, commissioned by the USPS and obtained by the AP, estimates that the service received $103.6 million in value from the sponsorship.
