Video: For Aflac, Doing Good is Good Biz

Check out this video on how AFLAC (and their PR agency, Edelman) combined the insurance firm's NASCAR sponsorship with Carl Edwards, a cause affiliation and an understanding of social and mobile media to raise $2.16 Million for pediatric cancer research. What do you think of the campaign? How can you cross-pollinate your existing partnership affiliations to make 1+1=4 or 5 or $2.16 Million..

*Full Disclosure: SponsorPitch's Founder, Kris Mathis, previously worked for Edelman.

Photo via wikimedia: CyberSkull