[VIDEO] Rube Goldberg The Red Bull Way

Red Bull Germany recently came up with a creative way to promote their adrenaline drink in Germany. The energy beverage giant sponsored this human powered Rube Goldberg Freerunning machine, the brainchild of freerunning specialist, Jason Paul. Rube Goldberg machines are inventions that are deliberately over-engineered to perform a fairly simple task.

"Performing simple tasks in a complex manner is what the human-powered freerunning machine is all about," Paul says.

Definitely worth a watch...

#activationstag